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Qualaroo

Qualaroo

Overview

What is Qualaroo?

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

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Recent Reviews

TrustRadius Insights

Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various …
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A very comprehensive survey tool.

10 out of 10
October 07, 2021
I currently work in a research-based organization, and Qualaroo is being used across the whole organization to collect user-based data. …
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Qualaroo Review

8 out of 10
July 31, 2017
Incentivized
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable …
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Popular Features

View all 16 features
  • Data export (12)
    9.9
    99%
  • Response tracking (12)
    9.2
    92%
  • Survey logic flexibility (12)
    9.2
    92%
  • Survey templates (11)
    9.0
    90%
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

9.3
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

9.7
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

9.2
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

9.6
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

9.8
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

9.4
Avg 8.1
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Product Details

What is Qualaroo?

Qualaroo Video

What is Qualaroo?

Qualaroo Competitors

Qualaroo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Qualaroo starts at $199.

Clicktools and QuestionPro are common alternatives for Qualaroo.

Reviewers rate Custom logo/branding and Data export and Standard reports highest, with a score of 9.9.

The most common users of Qualaroo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Effective Question Engine: Many users have found that Qualaroo's question engine effectively connects fragmented data points from various customer feedback sources. This feature has been praised by several reviewers for allowing them to focus on the most important questions and prioritize them accordingly.

Capture Additional Information: The ability to capture additional information about respondents, such as UTM data, has been highly appreciated by users. This functionality has helped many reviewers gain deeper insights and make more informed decisions based on the collected data.

Valuable Exportable Raw Data: Users find the exportable, raw data provided by Qualaroo to be valuable for deeper analysis. Several reviewers have mentioned that this feature allows them to extract the necessary information and use it with other CRM tools, enhancing their overall data analysis capabilities.

Limited customization options: Some users have expressed that there is no scope for customizing the code, which restricts their ability to merge surveys with their testing platforms. This limitation has been frustrating for those who require a more tailored approach to their surveys.

Lack of visual variety in themes: Many reviewers have mentioned a desire for more varieties of themes to make surveys and tests visually appealing. The current selection of themes is considered limited and does not cater to diverse design preferences.

Dull interface with limited interactivity: Users find the gray interface dull and wish for a more interactive dashboard for deeper analysis. The lack of interactivity hinders their ability to explore data effectively and limits the overall user experience.

Based on user reviews, here are the three most common recommendations for Qualaroo:

  1. Users have found that Qualaroo effectively handles multiple surveys without adding complexity. They recommend utilizing it for all customer feedback needs and appreciate its ability to capture feedback without requiring an in-house tool. Additionally, users find Qualaroo to be a great option for quick and simple in-product surveys.

  2. Reviewers advise thoroughly researching competitors and fully utilizing Qualaroo's features. By doing so, businesses can gain valuable insights and extract the maximum value from using the product.

  3. Users consider Qualaroo to be a strong tool that delivers great value and insights. They emphasize its effectiveness in capturing feedback and the importance of incorporating it into their feedback strategies.

Overall, users highly recommend Qualaroo for various customer feedback needs. They praise its simplicity, effectiveness, and ability to provide valuable insights. Furthermore, they encourage businesses to thoroughly explore its features and integrate it into their feedback strategies for optimal results.

Attribute Ratings

Reviews

(1-9 of 9)
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Score 10 out of 10
Vetted Review
Verified User
Qualaroo made it possible to understand different customers at various geographic locations to create personalized USPs to promote our products. It helped us map customers' interests and purchase preferences from three significant locations that we wanted to target for new market acquisitions. We initially used the same campaigns for all the locations. With Qualaroo, we uncovered the purchase priorities of each segment and crafted individual campaigns to increase overall sales and product adoption.
  • It helped to develop a more focused approach towards customer discovery.
  • We can create any survey in minutes and deploy it to collect feedback to understand customers’ expectations and fears. We then channel this data into our optimization strategies.
  • We receive hundreds of responses each day, and Qualaroo reduces the feedback analysis time with its inbuilt AI-based analytical tool, helping us close the feedback loop quickly.
  • It needs a bulk action button to export reports from multiple surveys at once.
  • There is no feature to embed surveys directly into the mail body.
  • We can't create custom charts to get a high-level view of various survey metrics.
It helped us to redesign the homepage and product page to address customer fears and expectations. We have successfully designed personalized campaigns for different locations using the insights from Qualaroo surveys to acquire new customers.
Anurag Pandey 🚀 | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Qualaroo for collecting feedback on our website and generat[ing] leads on our web pages. It gives us more control to target the right people using advanced targeting options. We use branched surveys to redirect users to the relevant pages depending on their survey answers. It helps to guide the visitors through the conversion funnel more efficiently.
  • The question branching feature is very effective in driving customers to relevant links. We show the branched survey nudges to the visitors and redirect them to the relevant pages depending on their answers.
  • The advanced targeting options are well designed. We can combine different target conditions with a few clicks to show the surveys to the right people.
  • The ability to export the survey report helped us to use the feedback with our CRM tools.
  • It would be more effective if the reporting section had more filter options.
  • Needs a way to give a bird-eye view of all the question branches in a survey to work faster.
It has helped to generate more leads using survey nudges. It produced a higher response rate than pop-up surveys and helped us to increase relevant traffic on various web pages.
Score 10 out of 10
Vetted Review
Verified User
I currently work in a research-based organization, and Qualaroo is being used across the whole organization to collect user-based data. Currently, it’s being used by all the members of more than 5 teams for conducting customer surveys and gathering data with respect to the ongoing research projects. These are eventually published on different platforms and domains.
  • It is extremely easy to understand and use and requires little to no training.
  • It offers a range of customization options for the surveys for better presentability.
  • Its advanced targeting option saves a lot of time as we can deploy them as per specific audience
  • The tool is very reliable, and we haven’t run into any groundbreaking issues with it.
  • The pre-built templates could use some improvements as the questions they provide are quite generic.
  • The dashboard also needs some improvements in terms of functionality.
  • The user interface could do with some changes.
Qualaroo is extremely suitable for quick on-site surveys and also data collection projects that are under time constraints. The responses on the brief surveys are much better and can easily produce workable results.
Score 9 out of 10
Vetted Review
Verified User
Qualaroo is a customer & user feedback software, which has been of great help in making our conversion rate optimization strategy effective. We’ve seen a drastic increase in returns on marketing investment as compared to the results we got after using other feedback tools. We are still in the process of using the tool to its full potential.
  • Qualaroo uncovers visitor intent in real-time and in context.
  • It delivers mapped page-level feedback through the conversion funnel that helps identify user behavior.
  • It’s a must-have tool for your CRO toolbox to understand customers' intent and then work on improving the product/services accordingly.
  • The "exit survey" functionality doesn't work smoothly on landing pages because the nudge pops up when a visitor's cursor is in the navigation area of the opened tab.
  • Net promoter score question type is somewhat constraining, as there is no control over labels.
  • Analytics and reporting can be a bit more comprehensive.
We feel that Qualaroo Insights is an appropriate customer feedback tool for all kinds of businesses from small scale to large scale. It can let you target the right audience by asking the right questions at just the right time through advanced targeting and actionable user insights.
Nuno Luz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At TalkTalk, we use Qualaroo to not only understand what our customers are looking for on our website, but we also use it to get an NPS score from across different sections of our online real estate. We're using Qualaroo across departments, from customer service, to sales and Analytics & Optimisation. The insights collected help us shape our pages and customer journeys and help us identify pain points in a pro-active and quick way.
  • Net Promoter Score
  • Customer Satisfaction
  • Customer insights
  • Pain Points on the purchase flow
  • Customer Service pain points
  • Reporting could be a bit more comprehensive.
  • The new word cloud report could also have expressions and not just single words.
Customer service, we use Qualaroo to try to identify what customers need on a specific page or journey if it's not being taken care of. Sales flow, in order to identify pain point on the sales journey. Understand customers appetite for new products and services. Request for feedback about brand and products. Understand customer satisfaction within a specific area of the website.
July 31, 2017

Qualaroo Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Qualaroo is used across our company to survey visitors to our website. It allows us to validate questions, design, and collect valuable feedback which we use to improve and better serve our audience.
  • Advanced options for implementation, and survey options.
  • Quick and easy to create a survey and collect feedback.
  • Customer support is among the quickest, friendliest, and most helpful I've encountered.
  • The new UI took some time to get used to, but overall it's an improvement and there was plenty of communication before the change and afterwards, including tutorials.
  • The amount and types of integrations are great, but it would be nice to see further integrations with other optimization tools and Adobe Analytics.
  • It would be great to see more information on advanced implementations such as triggering a survey after specific events, or conversion paths.
Qualaroo is a great resource to ask visitors specific feedback on a redesign, who they are in terms of demographics, or why they are not taking a specific action on a high value page. Qualaroo is probably not best suited for a page, or situation, where you want to limit the amount of interaction your site has with a visitor.
Score 7 out of 10
Vetted Review
Verified User
We use Qualaroo in combination with Google Analytics, Crazy Egg, Optimizely, and UserTesting.com to improve our overall site usability. We also use Qualaroo to learn more about our site visitors: what led them to our site, what kind of information they're looking for, and whether they're finding what they need. Though we do use Qualaroo to gather quantitative data (e.g. rate the usefulness of information on this page), the most insightful data we collect is often qualitative (tell us what else you'd like to see on this page). Though response rates are low (2-5%) and the volume of data we collect is small, we often discover new insights or are able to make better sense of our user data from the most thoughtful responses that we get.
  • Rapid roll-out of micro-surveys targeted to specific types of visitors (Qualaroo controls) and/or pages (via regular expressions) without having to use developer resources
  • Easy to brand (add a logo and change colors) to generally match or at least complement the look & feel of our site
  • With the exception of some hiccups we experienced early on with changes Qualaroo was making to the way regular expressions work for targeting "nudges" (micro-surveys), the platform has been very stable and reliable
  • Response notification and aggregate reporting (both online and via downloadable CSV files) are simple and intuitive
  • Easy to "clone" an existing nudge to rapidly modify and launch as a new micro-survey
  • We're able to pass session information directly into a Qualaroo submission from our site so that we can identify respondents without asking for an email address or other unique identifier (so long as they're logged in as returning/repeat site users).
  • The way regular expression targeting works can be quirky, depending on how your site works. A "nudge" that is sometimes supposed to display only on certain pages will sometimes carry over to a page where it should not display.
  • The interface for editing and sequencing steps within a "nudge" becomes cumbersome once there are more than just 3-4 questions/screens bundled into the "nudge" (think 3-4 single-question pages of a typical web survey). You can use branch logic to make a very sophisticated question sequence and you can preview/test thoroughly, but it's a challenging UI for advanced use cases.
  • The "exit survey" functionality does not work well on landing pages because the "exit" nudge displays when a user's mouse is in the tabs or navigation area of the browser. That's often where a user's mouse is located on page load for a landing page (especially direct navigation), so the "nudge" displays too quickly. There's no ability to set a delay before the exit "nudge" can be triggered.
  • Qualaroo's NPS question type is too constraining (no control over labels) and the presentation looks dated compared to other micro-survey tools that I've seen since we signed up for Qualaroo.
Qualaroo's exit survey feature is probably better-suited to eCommerce sites (which we are not). The two questions I would ask in considering Qualaroo are:

1) How much control do you need over targeting specific "nudges" to specific pages and how complex are the URLs on your site? If you want tight controls, Qualaroo can give you that, but you need to be able to write (potentially) complex regular expressions to get the targeting you need. If you don't need tight controls, there are likely simpler and cheaper options out there.

2) Do you want a solution that integrates seamlessly into existing systems? If your site has a registration wall or a pay wall or you otherwise have access to identifying information about your users, Qualaroo's API makes it easy to know exactly who is responding to your surveys. Again, there are less expensive options out there if you don't need this.
Olga Antonenko Young | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Over my past two positions as a User Experience Researcher, I have used Qualaroo on cancellation pages to understand churn, on pages with new features to gauge reactions, and on common landing pages as a way to link to a longer survey.
  • Flexibility of the pop-up. It was valuable to display the pop-up after a short delay and easy to allocate traffic based on how much of the page users saw.
  • Very easy to get started. A good user experience.
  • Ability to see responses in email. This makes it easy to keep track of feedback while on the go.
  • I would like to see the pop-ups appear faster on the page and receive responses in real time.
  • Stringing questions together can be a little cumbersome.
  • I would like to see better logic branching.
Compared to other products, Qualaroo pop-ups are easier to spot. If you want something very unobtrusive, this might not be the product for you. However, I have never heard customers complain about the pop-ups and they receive great response rates.
Score 7 out of 10
Vetted Review
Verified User
  • Refine your target audience (i.e. show a survey to people who have visited at least 5 pages on your website this visit and have remained on the 5th page for at least 10 seconds).
  • Customize question types (e.g. open-ended response, multiple option select, single option select).
  • Track open rate (it seems the system tracked impressions rather than unique views thus making it very difficult to compute an accurate response rate).
  • Make it easy to create and test rules (i.e. we set up for a user to see a survey one time, after visiting 5 pages on our site, after remaining on last page for 10 seconds, but we noted many users saw the 'nudge' multiple times. Thus, either it wasn't easy enough to set up and we did it wrong, or, we set it up correctly and there are bugs).
There is a small business plan - although it is hidden - https://qualaroo.com/qualaroo-for-small-business/
for a cost of $79/month or just under $50 if billed annually. This was still a bit more than we were hoping to pay.
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